We just close 2015 and welcoming 2016. I would like to share some interesting statistics for SimplySfdc blog on 2015, a blog dedicated to all Salesforce users around the world. Happy New Year 2016!
In 2015, less blog written (26% less new blog), but the pageview only down more than 5%, while total session down less than 2% only.
| Page |
2015
|
2014
|
change
|
Total New Page
|
80
|
108
|
-25.93%
|
Total Pageviews
|
148,130
|
156,448
|
-5.32%
|
Total Sessions
|
123,964
|
126,438
|
-1.96%
|
Pages / Session
|
1.19
|
1.24
|
-3.43%
|
Less traffic (5%) come from search engine, this blog become more known with 24% increase of direct hit to the blog. Interesting to know that more visitors know this blog from referral with increase of more than 154%, while social contribute almost stay the same with 2014.
Channel Source
|
2015
|
2014
|
overall
|
by number of sessions
|
Organic Search
|
82.98%
|
87.73%
|
-5.41%
|
-7.26%
|
Direct
|
10.58%
|
8.48%
|
24.76%
|
22.34%
|
Referral
|
4.33%
|
1.70%
|
154.71%
|
149.23%
|
Social
|
2.12%
|
2.10%
|
1.02%
|
-0.94%
|
* overall mean percentage of the item compare of total in 2015
* by number of sessions mean percentage of the item compare to 2014 sessions
This year, I see less search engine coming from Google (2% down), while Bing and Yahoo still at their place but get significant increase on overall. This top 3 search engine contribute 99.9% of all total search engine and do not change much compare to 2014.
In terms of social media, although I am not in Stack Exchange, but somehow this site come as as the top contributor from social media. Facebook jump 444% compare to 2014 as contributor for traffic to the blog from social media. Sum up of top six social media contribute almost 98% of total social media referrer site.
There is not much change for country of visitors, US visitors still dominant for more than 45%, although in overall user from US increase by 0.09%, but if count by number of users, it down by 1.87% compare to 2014. There in no change in the top 3 countries: US, India and UK. While Australia and Canada change position in top 4 and 5 spot, also France and Germany change position at 6 and 7. Top six countries represent almost 80% of the blog visitors.
* total 2014 consist of US, India, UK, Canada, Australia, and Germany (1.83%), France not count
From cities perspective, no change at top 5 cities compare to 2014, although number of users visit the blog for each cities down between 0 - 15%. For spot no 6, we see Pune jump with more than 80% increase and take over Chennai from 2014. Top 6 cities represent more than 20% of the blog visitors.
* total 2014 consist of Bangalore, Hyderabad, San Francisco, London, New York, and Chennai (1.78%), Pune not count
There is no changes in top 5 web browsers which contribute more than 99% of the visitors. This statistic include access from desktop and mobile, where Chrome and Safari getting stronger among visitors, while Firefox and Internet Explorer slowing down. Opera still stay as the minority contribution.
In terms of operating system, Mac OS get more than 5% increase, while access from mobile almost increase by 50% for both iOS and Android. but mobile access in total still less than 5% of visitors. iOS users almost reach 68%, while total Android users only more than 32%. This is make sense because most of visitors access this blog when they have difficulty in configuring Salesforce.
There is not much different in the top visitor screen resolution, 1366 x 768 is standard notebook screen resolution nowadays. While 1920 x 1080 which is standard resolution for LCD monitor, get a big jump for more than 16%, in contrary 1280 x 1024 which is older standard resolution for LCD monitor drop around 25%.
Top 5 Popular Page
For popular pages, 4 of 5 pages from 2014 still stay in 2015, except 1 page jump from spot 6 to 1.
1. Salesforce SOQL query LAST_WEEK ; LAST_N_DAYS:n ; N_DAYS_AGO:n (#6 in 2014)
2. Salesforce: ISBLANK() or ISNULL() (#3 in 2014)
3. Salesforce: Custom Button to pre-populate Fields (#2 in 2014)
4. Salesforce: How to export Attachments ? (#5 in 2014)
5. Salesforce SOQL Query (#1 in 2014)
* by number of sessions mean percentage of the item compare to 2014 sessions
This year, I see less search engine coming from Google (2% down), while Bing and Yahoo still at their place but get significant increase on overall. This top 3 search engine contribute 99.9% of all total search engine and do not change much compare to 2014.
Top Search Engine
|
2015
|
2014
|
overall
|
by number of sessions
|
Google
|
96.47%
|
98.64%
|
-2.20%
|
-9.31%
|
Bing
|
2.02%
|
0.91%
|
121.98%
|
106.66%
|
Yahoo
|
1.40%
|
0.36%
|
288.89%
|
261.90%
|
total 3
|
99.89%
|
99.91%
|
In terms of social media, although I am not in Stack Exchange, but somehow this site come as as the top contributor from social media. Facebook jump 444% compare to 2014 as contributor for traffic to the blog from social media. Sum up of top six social media contribute almost 98% of total social media referrer site.
Top Social Media Source
|
2015
|
2014
|
overall
|
by number of sessions
|
1. StackExchange
|
21.04%
|
21.78%
|
-3.40%
|
-3.42%
|
2. LinkedIn
|
20.54%
|
17.14%
|
19.84%
|
19.85%
|
3. Google+
|
19.36%
|
26.24%
|
-26.22%
|
-26.91%
|
4. Twitter
|
15.40%
|
14.23%
|
8.22%
|
8.18%
|
5. Blogger
|
13.45%
|
16.69%
|
-19.41%
|
-19.37%
|
6. Facebook
|
8.00%
|
1.47%
|
444.22%
|
438.46%
|
total top 6 social media
|
97.79%
|
97.55%
|
There is not much change for country of visitors, US visitors still dominant for more than 45%, although in overall user from US increase by 0.09%, but if count by number of users, it down by 1.87% compare to 2014. There in no change in the top 3 countries: US, India and UK. While Australia and Canada change position in top 4 and 5 spot, also France and Germany change position at 6 and 7. Top six countries represent almost 80% of the blog visitors.
Top Visitor Country
|
2015
|
2014
|
overall
|
by number of total user
|
1. United States (#1~2014)
|
45.26%
|
45.22%
|
0.09%
|
-1.87%
|
2. India (#2~2014)
|
20.96%
|
20.99%
|
-0.14%
|
-2.10%
|
3. United Kingdom (#3~2014)
|
5.96%
|
6.60%
|
-9.64%
|
-11.41%
|
4. Australia (#5~2014)
|
2.91%
|
2.92%
|
-0.34%
|
-2.33%
|
5. Canada (#4~2014)
|
2.74%
|
3.03%
|
-9.57%
|
-11.37%
|
6. France (#7~2014)
|
1.94%
|
1.79%
|
8.38%
|
6.14%
|
total top 6 countries
|
79.77%
|
80.59%*
|
From cities perspective, no change at top 5 cities compare to 2014, although number of users visit the blog for each cities down between 0 - 15%. For spot no 6, we see Pune jump with more than 80% increase and take over Chennai from 2014. Top 6 cities represent more than 20% of the blog visitors.
Top Visitor City
|
2015
|
2014
|
overall
|
by number of total user
|
1. Bangalore (#1~2014)
|
5.93%
|
5.80%
|
2.23%
|
-0.23%
|
2. Hyderabad (#2~2014)
|
3.61%
|
3.78%
|
-4.54%
|
-6.41%
|
3. San Francisco (#3~2014)
|
3.51%
|
3.42%
|
2.58%
|
-0.58%
|
4. London (#4~2014)
|
3.20%
|
3.30%
|
-3.11%
|
-5.01%
|
5. New York (#5~2014)
|
2.56%
|
2.92%
|
-12.43%
|
-14.14%
|
6. Pune (#13~2014)
|
1.88%
|
1.02%
|
84.33%
|
80.73%
|
total top 6 cities
|
20.69%
|
21.00%*
|
There is no changes in top 5 web browsers which contribute more than 99% of the visitors. This statistic include access from desktop and mobile, where Chrome and Safari getting stronger among visitors, while Firefox and Internet Explorer slowing down. Opera still stay as the minority contribution.
Top Visitor Web Browser
|
2015
|
2014
|
overall
|
1. Chrome
|
74.46%
|
70.11%
|
6.20%
|
2. Firefox
|
12.60%
|
16.31%
|
-22.75%
|
3. Internet Explorer
|
6.59%
|
7.96%
|
-17.21%
|
4. Safari
|
5.31%
|
4.57%
|
16.19%
|
5. Opera
|
0.46%
|
0.48%
|
-4.17%
|
total top 5 web browser
|
99.42%
|
99.43%
|
In terms of operating system, Mac OS get more than 5% increase, while access from mobile almost increase by 50% for both iOS and Android. but mobile access in total still less than 5% of visitors. iOS users almost reach 68%, while total Android users only more than 32%. This is make sense because most of visitors access this blog when they have difficulty in configuring Salesforce.
Top Visitor Operating System
|
2015
|
2014
|
overall
|
Windows
|
77.21%
|
79.73%
|
-3.16%
|
Macintosh
|
16.33%
|
15.48%
|
5.49%
|
iOS
|
3.37%
|
2.26%
|
49.12%
|
Android
|
1.60%
|
1.07%
|
49.53%
|
Linux
|
1.24%
|
1.30%
|
-4.62%
|
total 5
|
99.75%
|
99.84%
|
There is not much different in the top visitor screen resolution, 1366 x 768 is standard notebook screen resolution nowadays. While 1920 x 1080 which is standard resolution for LCD monitor, get a big jump for more than 16%, in contrary 1280 x 1024 which is older standard resolution for LCD monitor drop around 25%.
Top Visitor Screen Resolution
|
2015
|
2014
|
overall
|
1366 x 768
|
27.01%
|
26.91%
|
0.37%
|
1920 x 1080
|
20.58%
|
17.72%
|
16.14%
|
1440 x 900
|
9.65%
|
9.87%
|
-2.23%
|
1600 x 900
|
9.53%
|
9.62%
|
-0.94%
|
1280 x 1024
|
5.52%
|
7.33%
|
-24.69%
|
total 5
|
72.29%
|
71.45%
|
Top 5 Popular Page
For popular pages, 4 of 5 pages from 2014 still stay in 2015, except 1 page jump from spot 6 to 1.
1. Salesforce SOQL query LAST_WEEK ; LAST_N_DAYS:n ; N_DAYS_AGO:n (#6 in 2014)
2. Salesforce: ISBLANK() or ISNULL() (#3 in 2014)
3. Salesforce: Custom Button to pre-populate Fields (#2 in 2014)
4. Salesforce: How to export Attachments ? (#5 in 2014)
5. Salesforce SOQL Query (#1 in 2014)
| Top 5 Referred Page |
| 1. Cloud Socius |
| 2. Stack Exchange |
| 3. Cloud Socius |
| 4. Stack Exchange |
| 5. Stack Exchange |
Reference: SimplySfdc in 2014
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