Salesforce Lightning: News in Lightning Components

I thought News component is standard and available to use in Lightning App Builder, but when I edit Home page, I see the News component is not there, the screenshot below taken from "Home" page, the same experience when I go to Account, Contact, Lead, and Opportunity lightning app builder page, I can't find the News component too.

As per this Salesforce article The News Component, News component is available from Group to Unlimited Editions, but why it is not available?

Root cause: this is because News have not enabled for that org. Follow this steps to enable it:
- Navigate to Setup | Feature Settings | Sales | Account Settings
- Tick Enable News
- Click Save

Now, back to Lightning App Builder for Home page, and notice the News component are now available to use, the same when I edit Account, Contact, Lead, and Opportunity lightning app builder page.

Let's see what is offered by News component and where it exists. This component will get instant access to relevant, timely news about customers, partners, and competitors. The News component includes articles and Twitter posts, and is available on Accounts, Contacts, Leads, Opportunities, and the Home page. It provides relevant, timely news items that help you stay up-to-date with the companies, people, and industries you work with. News is available from US news sources in English.


Reference:

• The News Component
• Account Settings