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Sunday, January 3, 2021

SimplySfdc in 2020


Happy New Year 2021! To follow the yearly tradition, I would like to share some statistics of SimplySfdc in 2020 -- here is the statistic for 2019.


In 2020, lesser blog posts are written compared to 2019 (24% less), but the total Pageviews and total Sessions are increased quite significantly.

Page202020192018change*
Total New Page293863-23.68%
Total Pageviews305,957210,213171,24945.55%
Total Sessions271,214185,396149,57446.29%
Pages / Session1.131.131.14-0.51%
* compare 2020 to 2019


Similar to previous years, organic search contributes as the largest portion of traffic source in 2020, this year, organic search contributes more than 82% of the total traffic -- a huge increase of more than 12%. While Direct traffic drops for almost 10%, traffic from Referral contribute more percentage, but Social is weaker in 2020.
 
Channel Source202020192018
1. Organic Search82.86%74.06%69.63%
2. Direct13.73%23.25%27.15%
3. Referral2.69%1.72%1.76%
4. Social 0.71%0.82%1.46%
 
 
Google, as always is the king of search engines globally, the same applies to SimplySfdc visitors in 2020, Google contributes a slightly more traffic than in 2019, but still lower compared to 2018. Bing, Yahoo, and other search engines contribute a lower percentage compared to their portion in 2019.

Top Search Engine202020192018
1. Google96.85%96.09%97.48%
2. Bing2.12%2.61%2.02%
3. Yahoo0.44%0.56%0.48%
4. Other0.57%0.74%0.03%


This year, LinkedIn takes over as the #1 contributor from the social media channel, LinkedIn's traffic is more than double of Twitter's traffic, this makes sense as my LinkedIn networks grow exponentially, compare to grow of my Twitter follower, not many changes of traffic from Blogger and Facebook in 2020.
 
Top Social Media Source202020192018
1. LinkedIn 49.77%31.57%15.65%
2. Twitter 22.10%39.05%56.50%
3. Blogger 18.33%20.21%4.17%
4. Facebook 5.63%5.57%18.00%
5. Others4.17%3.60%5.68%
 
 
There is no change in the top 3 countries of the visitors, however, US visitors drop quite significant by more than 6%, visitors from India increase by more than 3%. Canada takes over Australia in positions #4 and #5 with around 3%. Surprise for Singapore, my home country, jump to #6. The top six countries represent more than 76% of the total visitors, however, this is lower than 2019, where the top 6 countries represent more than 78% of the total visitors.

Top Visitor Country202020192018
1. United States37.27%43.60%41.84%
2. India25.20%22.07%23.88%
3. United Kingdom 4.78%4.50%4.95%
4. Canada3.09%2.85%2.92%
5. Australia3.03%3.20%3.30%
6. Singapore 2.76%1.50%1.43%
* France was in #6 in 2019
* Singapore was in #8 in 2019 and 2018
 
 
From the cities' perspective, most familiar still appear in the top 6 cities. Chicago no longer in the top 6, although it was #1 in 2019. Bengaluru, London, and New York show lower percentages year over year since 2018. The top 6 cities represent more than 14% of the total visitors, this is much lower than 2019 where top 6 cities are close to 22% of the total visitors.

Top Visitor City202020192018
1. Hyderabad3.86%3.27%3.76%
2. Bengaluru 3.80%5.27%6.08%
3. Pune2.38%2.20%2.32%
4. London 1.86%2.14%2.50%
5. Chennai 1.80%1.86%1.83%
6. New York1.45%2.26%2.30%
* Chennai was #7 in 2018
* Chicago was #1 in 2019 and drop to #9 in 2020
 
 
This statistic includes access from desktop and mobile. Total top 5 web browsers contribute more than 98% of the visitors. Chrome again proves as the default web browser for everyone, and this year, it still increases for more than 5% of all visitors. Safari takes over to secure #2 by adding a small percentage, Firefox stays at #3 but with a lower percentage. Internet Explorer drop to #5, this is aligned as Microsoft already stop Internet Explorer by introducing Edge as the replacement in the last few years. 

Top Visitor Web Browser202020192018
1. Chrome88.78%83.13%83.34%
2. Safari3.13%2.91%3.28%
3. Firefox 3.10%3.57%4.64%
4. Edge2.64%1.58%1.71%
5. Internet Explorer0.98%7.05%5.43%


In terms of the operating system, there is no change in the top 5 operating systems. Windows users decreased by more than 3%, while Macintosh and Android gain close to 2% compared to 2019. iOS and Linux have a slight increase and decrease, but do not change anything.

Top Visitor Operating System202020192018
1. Windows70.59%74.19%75.13%
2. Macintosh19.57%17.63%17.12%
3. Android5.16%3.28%3.15%
4. iOS 2.80%2.57%2.80%
5. Linux1.34%1.65%1.36%


As mentioned in last year's blog, screen resolution 1536x864 probably is 1920x1080 resolution with the display set to 125% zoom, and 1280x720 is 150% zoom of 1920x1080. So in total, 1920x1080 contributes to more than 47% (an increase from 42% last year) of the total visitors. 

Top Visitor Screen Resolution202020192018
1. 1920x108024.34%24.38%21.87%
2. 1366x76815.14%15.62%20.09%
3. 1280x72012.65%8.75%6.63%
4. 1536x86410.44%8.88%8.53%
5. 1440x900 8.03%7.95%8.23%
6. 1680x10503.70%4.15%4.04%
 * 1680x1050 was #7 in 2018 and in 2019


Top 5 Popular Page
For popular pages, 4 of 5 top pages from 2019 stay in 2020, 3 of 5 top pages in 2019 are written in 2018, and 1 of them are written in 2019 which is related to Einstein Analytics.

2. Salesforce: Convert ID from 15 to 18 characters with Excel formula ~ 7,009 hits [2018] (#3~2019, #15~2018)
3Salesforce: List View Mass Action in Lightning Experience ~ 6,862 hits [2018] (#1~2019, #4~2018)
5. Salesforce: How to export Attachments? ~ 5,198 hits [2014] (#2~2019, #1~2018; #1~2017; #4~2016; #4~2015; #5~2014)


Top 5 Referral Site
Although I do not really promote my blog in trailblazer and Salesforce developer community, however #Ohana shared my blog to the community which is contribute for more than 27.5% of the total referral

4. linkedin ~ 10.49%
5. twitter ~ 5.26%



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