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Tuesday, January 4, 2022

SimplySfdc in 2021



Happy New Year 2022! To follow the yearly tradition, I would like to share some statistics of SimplySfdc in 2021 -- here is the statistic for 2020.


In 2021, more blog posts are written compared to 2020 (72% less), with the total Pageviews and total Sessions are increased multiple times.

Page 2021 2020 2019 change*
Total New Page 50 29 38 72.41%
Total Pageviews 971,076 305,957 210,213 217.39%
Total Sessions 491,048 271,214 185,396 81.06%
Pages / Session 1.98 1.13 1.13 75.22%

* compare 2021 to 2020


Over the years, organic search contributes more and more traffic to the website, which is more than 85% in 2021 -- a pretty huge increase compared to 2020. Direct traffic drops significantly to 7%, traffic from Referral and Social show a slight upward in 2020.
 
Channel Source 2021 2020 2019
1. Organic Search 88.58% 82.86% 74.06%
2. Direct 7.78% 13.73% 23.25%
3. Referral 2.88% 2.69% 1.72%
4. Social  0.75% 0.71% 0.82%
 
 
Google, as always is the king of search engines globally, the same applies to SimplySfdc.com visitors in 2020, Google contributes slightly lower traffic compared to 2020. Traffic from Bing increased more than 1%, Yahoo and other search engines contribute a lower percentage compared to their percentage in 2020.

Top Search Engine 2021 2020 2019
1. Google 96.08% 96.85% 96.09%
2. Bing 3.19% 2.12% 2.61%
3. Yahoo 0.27% 0.44% 0.56%
4. Other 0.45% 0.57% 0.74%


Because of the very low percentage contribution from Social (only 0.75%), I'll not share more detail on it, but the top 5 in order: LinkedIn, Twitter, Reddit, Facebook, and Blogger.
 
 
There is no change in the top 5 countries of the visitors, however, US visitors drop quite a bit to 35%, visitors from India increase by more than 2% to 27%. France back to #6 and Singapore drop to #9 in 2021. The top six countries represent close to 76% of the total visitors, this is much lower than 2019, where the top 6 countries represent more than 78% of the total visitors, this means more countries are accessing simplysfdc.com now.

Top Visitor Country 2021 2020 2019
1. United States 35.06% 37.27% 43.60%
2. India 27.40% 25.20% 22.07%
3. United Kingdom  4.88% 4.78% 4.50%
4. Canada 3.34% 3.09% 2.85%
5. Australia 3.05% 3.03% 3.20%
6. France 2.19% 2.03% 2.09%
* France was in #8 in 2020 and #6 in 2019
* Singapore was in #6 in 2020 and #9 in 2021
 
 
From the cities' perspective, the most familiar cities still appear in the top 6 cities. New York is no longer in the top 6, it was #6 in 2020. All top 6 cities (except Mumbai) contribute a lower percentage compared to 2020. The top 6 cities represent more than 13.54% of the total visitors, this is much lower than in 2019 where the top 6 cities are contribute close to 22%, this also means that more cities are accessing simplysfdc.com nowadays.

Top Visitor City 2021 2020 2019
1. Hyderabad 3.67% 3.86% 3.27%
2. Bengaluru  2.88% 3.80% 5.27%
3. Pune 2.13% 2.38% 2.20%
4. London  1.66% 1.86% 2.14%
5. Mumbai  1.61% 1.36% 1.38%
6. Chennai 1.59% 1.80% 1.86%
* Mumbai was #7 in 2020 and #10 in 2019
* New York was #6 in 2020
 
 
This statistic includes access from desktop and mobile. Total top 5 web browsers contribute more than 99% of the visitors. Chrome again proves as the default web browser for everyone, although in this year, it drops by almost 2% of all visitors, this may mean a lot to Chrome for their market domination.
Edge takes over Safari, by almost double the percentage, although Safari still shows a good increase. Firefox again drops to #4, while Opera stay with a low usage in #5. Internet Explorer no longer appears, Microsoft has already stopped Internet Explorer by introducing Edge as the replacement in the last few years.

Top Visitor Web Browser 2021 2020 2019
1. Chrome 86.94% 88.78% 83.13%
2. Edge 5.20% 2.64% 1.58%
3. Safari 4.02% 3.13% 2.91%
4. Firefox 2.65% 3.10% 3.57%
5. Opera 0.37% 0.30% 0.32%
 
 
In terms of the operating system, there is no change in the top 5 operating systems. Windows users decreased a little to 70%, Macintosh shows a slight increase above 20%, Android lower a little compared to 2020. iOS shows a good increase, while Linux users are lesser. Mobile and tablet users increase marginally from 7.96% in 2020 to 8.25% in 2021.

Top Visitor Operating System 2021 2020 2019
1. Windows 70.01% 70.59% 74.19%
2. Macintosh 20.31% 19.57% 17.63%
3. Android 4.84% 5.16% 3.28%
4. iOS  3.41% 2.80% 2.57%
5. Linux 0.92% 1.34% 1.65%


As mentioned in last year's blog, screen resolution 1536x864 probably is 1920x1080 resolution with the display set to 125% zoom, and 1280x720 is 150% zoom of 1920x1080. So in total, 1920x1080 contributes to more than 52% in 2021, an increase from 47% in 2020 and 42% in 2019. Resolution of 1920x1080 is the standard now, while more and more users use WQHD (2560x1440) resolution.

Top Visitor Screen Resolution 2021 2020 2019
1. 1920x1080 26.26% 24.34% 24.38%
2. 1280x720 14.86% 12.65% 8.75%
3. 1366x768 11.40% 15.14% 15.62%
4. 1536x864 10.99% 10.44% 8.88%
5. 1440x900  7.45% 8.03% 7.95%
6. 2560x1440 3.65% 3.05% 2.54%
* 1680x1050 was #6 in 2020 and #7 in 2021
* 2560x1440 was #7 in 2020 and #10 in 2019
 
 
Top 5 Popular Page
Only 2 of 5 top pages from 2020 stay in 2021. A very old blog written in 2013 takes the top spot #1, another old blog written in 2014 appears in #5, and a pretty new blog written in 2020 takes spot #4. Positions 2,3, and 4 are very close hits in the 15K mark.
1. Salesforce: ISBLANK() or ISNULL() ~ 27,248 hits [2013] (#2~2018; #3~2017; #1~2016; #2~2015; #3~2014)
2. Salesforce: Convert ID from 15 to 18 characters with Excel formula ~ 15,926 hits [2018] (#2~2020; #3~2019, #15~2018)
4. Salesforce: EmailMessage object ~ 15,221 hits [2020] new blog
5. Salesforce: Formula with CONTAINS() function ~ 12,107 hits [2014] never appears in the top 5 earlier

 

Top 5 Referral Site
Although I do not really promote my blog in the trailblazer and Salesforce developer community, however, #Ohana shared my blog to the community which contributes to more than 54% of the total referral
 

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